Below are some of the topics we cover in our meetings, and the areas of expertise represented by our members.
Market Prioritization & Selection
How do you know where to go next? What should your first non-core market be? How do you prioritize which markets to go into? How do you select a market?
Go-To-Market Strategy
Once you’ve selected a market, how do you craft the right entry strategy? How do strategies vary between markets and degrees of localization? How do you measure success in the early days?
Market Readiness
How much do you want to localize your product experience and marketing? How do you define market readiness?
Global Marketing
How do you define your target audience in your new market? How do you speak to different audiences around the world?
Product Localization
How do you localize your product? What areas of your product need to be localized? What is the right level of localization?
Language Localization
How do you appropriately translate your message into your target market’s language? How do you sound like a local?
Organizational Structure & Alignment
Going international is a long-term company wide effort. How do you sell your vision and get buy-in and alignment? How do you execute your strategy cross-functionally? How are international teams set up at different firms? How are teams set up in new markets?
…and so many others
Do you change your pricing when you go abroad? How do you measures success in the early days? Do you hire teams locally or operate from your core market?
